The second day of the workshop started from the presentation of Singapore Management University Professor Peter De Maeyer. The content of his presentation was close to one of DMLab main research topics "Application of Multidimensional Time-Series Data Modeling to Advertising Effect Model". In his presentation Professor De Maeyer, who is specialized in advertising strategy, explained how streaming data gathered with the help of RFID technology can be analyzed.

The next invited speaker was the representative of the business world, executive director of German company Prudentia Marketing Research Ltd., Dr. Kumiko Gnibba-Yukawa. It was a presentation from the business perspective which drew a lot of attention from foreign as well as Japanese researchers. The question time after the presentation became the most dynamic one within two days of the workshop.

After the lunch break, following two previous presentations, the next speaker was Professor Van den Poel of Ghent University (Belgium). His presentation extended in some parts the presentation of Professor Anita Prinzie, which was given the previous day, allowing the listeners to better grasp the content of their joint research. In the second part of the presentation Professor Van den Poel concentrated on the applications of data mining techniques to business world problems, which is also the mission of the host institution. Thus, the dynamic discussion leaded by Director of the Center, Professor Yada, followed up the presentation.

The final presentation of DMLab 1st International Workshop was given by Professor Oded Koenigsberg from Columbia University (USA). As Professor Rajeev Kohli (Columbia University, USA), who is a visiting researcher at DMLab, he was the invited guest of the workshop. In his presentation Professor Koenigsberg talked about research on price setting based on the inventory and proposed the new framework for promotions using RFID data, leading to deep discussions, which continued after the workshop was over.

Though this was the first time researchers met in person, during each break they were exchanging ideas and opinions. Though it was just two-day's workshop, it became an excellent opportunity for productive work..