The Data Mining Laboratory (DMLab) develops and tests basic technology, applications and processes as a progressive focal point for data mining research. The applications born of these efforts have been adopted widely throughout several industries, and are now giving rise to outstanding results. From 2009, the Data Mining Laboratory will build on its extensive base of research results and conduct the 'Practical science approaches for data mining business applications' that have already broadened the scope of what is possible in the field. By employing this approach, DMLab aims to form a world-class research hub for data mining applications in the marketing field.