The 2011 SIAM International Workshop on Data Mining for Marketing

Location: Hilton Phoenix East/Mesa, Saturday April 30, 9:00-16:30

Session 1  -Customer Relationship and Data Management-
Session Chair : Katsutoshi Yada (Kansai University)


Clustering Panel Data
  Haibing Lu (Rutgers University), Shengsheng Huang (Rutgers University)

Multi-Collaborative Filtering Trust Network Model for Web 2.0 Recom
  Chen Wei (University of Macau), Simon Fong (University of Macau), Hang Yang (University of Macau),  Gia Kim (James Cook University)

Interactive Mining of Customer Purchase Patterns for Direct Marketing
  Liang Ge (University at Buffalo), Arun Jain (University at Buffalo), Ram Bezawada (University at Buffalo),  Aidong Zhang (University at Buffalo)
 “This talk has been cancelled ”

Session 2  -Shopping Path Research-
Session Chair : Katsutoshi Yada (Kansai University)


A Framework for Shopping Path Research
  Katsutoshi Yada (Kansai University),  Takashi Washio (Osaka University), Hiroshi Koga (Kansai University)

Application of DNA Sequence Alignment Algorithm to Classification of Shopping Paths through a   SupermarketLarge-Scale Customized Models for Advertisers
  Kohei Ichikawa (Osaka University), Edward Ip(Wake Forest University), Katsutoshi Yada(Kansai University),  Takashi Washio (Osaka University)

Transition Matrix Compression Algorithm for In-store Shopping Path Analysis
  Xiaojun Ding (Kansai University)

-Lunch Break-

Session 3  -Multi-dimension and Time-series Model-
Session Chair: Dirk Van den Poel (Ghent University)


Dynamic Brand Choice Modeling Based on the State-space Approach
  Eiji Motohashi (GUAS), Tomoyuki Higuchi (The Institute of Statistical Mathematics)

Analysis of the impact of media contact on the purchase process
  Takanobu Nakahara(Kansai University),Touken Kin (Kansai University),Katsutoshi Yada(Kansai University)

LSI based Profitability Prediction of new Customers
  Dirk Thorleuchter (Fraunhofer INT), Dirk Van den Poel (Ghent University), Anita Prinzie (Ghent University)

Session 4 -Communication and Roundtable Discussion-
Session Chair: Hao Wang ,Yoko Nishihara(The University of Tokyo)


Ideas Discovery as extension of Chance Discovery for Advanced Market Innovation
  Hao Wang (The University of Tokyo), Yukio Ohsawa (The University of Tokyo)